1. Configure Domain

Configure your domain.

1. Enter the domain name which will be used in paid media links.
2. Choose a marketing parameter.
   1. Note this should be a parameter which is not being currently used.
3. This should be a parameter which you intend to capture with your visits and transactions.

Configure your UTM & Custom Parameters

1. Decide which Google UTM parameters for which you want to manually add values.
   1. If you will individually manage each link and you have only a small set of keywords, you may want to use all of them.
   2. If you are using features or software to dynamically integrate Keywords, Adgroups, and other parameters, then you may want to only use Channel, Campaign Name, Campaign Medium and perhaps an Adgroup custom field.
2. Decide what Custom Fields you want to use.
   1. Other companies may desire fields like:
      1. Region: Southwest, Northwest, Central, Southeast, Northeast
      2. Account Rep: Use the names of the intended Sales Reps for the region.
      3. Product SKU: Perhaps you want to tie the advertising explicitly to certain product skus.

Configure the selected field types

1. Decide whether you want each field to be a “Fixed Value” or a “Freeform Value”.
   1. Use Fixed values where you want to limit all possible values to a certain set with certain spellings.
   2. Use Freeform values where you really can’t predict at this time what will be entered. This is useful for things like IDs and Content Names.
2. Don’t worry, you can change these later but it’s best to plan it at the beginning!